Meet The Team
Meet The Team
We can help you to create lasting change for your people, process and technology flow through our five comprehensive services.
Our team of experts will align your business with technology to drive engagement, productivity and positive, lasting changes.
Our Experts
ALEX PIDGEON
Commercial Director
Alex oversees Fluid’s sales and marketing functions, helping tell our story and build strong client relationships. He works across the business, supporting account management, delivery, resource planning and operations to ensure teams stay aligned and that projects run smoothly.
KRYSTAL SIMPSON
Developer
Krystal is an experienced analyst with over 15 years in the industry. She has a proven track record of success with implementing KPI measurements across an entire business. Krystal thrives on collaboration, ensuring that a customers' challenges and aspirations are understood.
JACK SAWYERS
Project Manager
Jack joined Fluid in January 2026 as a Project Manager to support our clients through system specification, selection and implementation, working with the wider projects team to deliver results.
With over four years in project management for a range of businesses including the Department for Work and Pensions, FDM Group and Wren Kitchens, Jack has a wealth of knowledge to help our clients to achieve success.
LINDSAY CAHILL
Senior Business Analyst
An experienced Senior Business Analyst, Lindsay covers many different types of industry, projects and subject matters. She has strong stakeholder management and problem-solving skills, and can handle pressure comfortably, delivering solutions that exceed customer expectations.
JESS BAKER
Business Development Manager
Jess is a Business Development Manager with strong experience in building client relationships and growing key accounts. With a background in sales recruitment and FMCG, she’s known for her persistence and passion for helping people and turning opportunities into lasting partnerships.
DEBBIE WELLS
Executive Assistant
Debbie is an Executive Assistant with 40 years’ experience in supporting senior leaders and keeping teams working effectively. Known for her organisation and willingness to help, Debbie enjoys taking on new challenges and creating systems that help the business run smoothly.
WILL NEWHAM
Non-Executive Director
A forward-thinking solution designer and software developer, Will has over 25 years' experience working across the health, financial and utility sectors. Will's focus is on deployment and optimisation of technology stacks and development practices to maximise opportunities.
Fluid Associates
DAVE ROGERS
IT Director
With over 20 years in the IT and private equity industries, Dave's key focus is on IT due diligence. Together with a fractional engagement approach to maximise the technology value, Dave ensures that products, processes, people and partnerships are right for current and future operations.