Insights & Resources

Has the enshittification of AI begun? What it means for your business

ChatGPT now shows ads. We look at whether AI is following the path of other online platforms and how businesses can adopt AI tools without getting locked in.

By Gareth Murphy Oct 2026

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Meet Lindsay Cahill: A Senior Business Analyst passionate about process improvement and effective change

Lindsay Cahill is a Senior Business Analyst at Fluid. With 18 years of experience, Lindsay has honed her skills across…

By Lindsay Cahill Sep 2026

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How fractional IT directors manage IT delivery without a permanent team

How a fractional IT director, interim IT director or temporary IT director can manage technology delivery, build flexible support and…

By Jess Baker Aug 2026

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What private equity investors miss in technology due diligence 

Explore our guide to what private equity investors miss in technology due diligence, and how you can get more value…

By Gareth Murphy Aug 2026

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A Week Inside Fluid: What My Work Experience Taught Me About Data, AI and the Working World

By Lucas Hooper Jul 2026

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Leeds tech consultancy completes MBO, appointing three new directors and a CEO

Fluid, a Leeds based technology consultancy, has announced the completion of a management buyout which sees the appointment of three…

By Gareth Murphy Jul 2026

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Meet Alex Pidgeon: the person behind Fluid’s commercial approach

Our Commercial Director, Alex Pidgeon, oversees our sales and marketing functions, working across our teams to tell our story and…

By Alex Pidgeon Jun 2026

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A Practical Guide to Digital Transformation

Digital transformation might refer to cloud adoption, process automation, new customer platforms or even AI. It’s a combination of all…

By Alex Pidgeon Jun 2026

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CRMs: what does good look like? 

Customer Relationship Management (CRM) systems are an essential tool for businesses. They are used to manage a company’s interactions with…

By Gareth Murphy May 2026

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Meet Sarah Toulson: Leading successful and lasting change

At Fluid, successful transformation is about more than just technology, it’s about people. As Head of Business Change, Sarah Toulson…

By Sarah Toulson Apr 2026

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Equal opportunities as a pillar of success: International Women’s Day interview with Krystal Simpson 

With almost 20 years of experience in data roles and a passion for solving problems, Krystal Simpson provides Fluid’s clients…

By Krystal Simpson Mar 2026

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Meet Mike McCarthy: and developing solutions building success for our clients  

Developing and creating strong solutions for our clients is crucial to everything we do at Fluid and, as Technology Director,…

By Michael McCarthy Mar 2026

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